Last week, we talked about the importance of point-of-sale marketing. And now you’re probably just wondering what’s next. So this week, we put together a list of top tricks you can incorporate to make the most of your POS.
1. Take advantage of the chance to learn more about your customers. While you’re ringing them up and have their undivided attention, gather information about the people who are clearly already interested in your product or service. You can engage directly with customers and collect contact information. Invite them to tell you more about themselves in order to pass along coupons or enter a sweepstakes—such as leaving a business card in order to enter to win a free lunch. This information will help you better target your future marketing endeavors.
2. Don’t underestimate the impact of well-placed signage. Whether waiting in line or signing on the dotted lines, your client or customer is going to linger while they cash out. And they need somewhere to look. Leave them with a strong visual impression to seer into their memories and reinforce their impression of their total engagement with your company; after all, a last impression can be just as important as the first. You should promote your brand and website through logos and iconography. You can focus on new or bestselling products. You can make a big impact without going overboard, but passing up the opportunity to place brochures, enticing imagery or informative signage within your customer’s scope at point of sale can be a giant oversight.
3. Be sure to hire and train the best staff to interact with your public. Personable, knowledgeable POS checkout staff can make a huge difference when it comes to how your customer feels about their visit and your brand as a whole. Someone who is dressed neatly, smiles, acts respectful and can answer any product information will make your customer feel comfortable and associate positive feelings with their visit.
4. Set yourself up for return visits. Whether you’re dealing with a first-time or return customer, there’s never an excuse not to set yourself up for the next visit while they’re standing in front of you. At point of sale, you can mention upcoming products and developments. You can give them a coupon for future visits. You can talk about how you can make their next visit even better. Get them thinking about their next visit like it’s a fact; talk to them as if you already look forward to seeing them again.
Now that you understand how vital it is to utilize every inch of visual space and juice every moment of interaction between your customer and checkout representative, you’re ready to get started. Looking for specific advice that applies to your type of business or your brand in particular? Ask Mad 4 Marketing to consult with you on some ideas that are sure to boost your revenue through a strong impact at POS.