Mad 4 Blog

When Mad 4 Marketing, a local woman-owned, full-service advertising agency, was approached to participate in the 9th Annual 5mile/5K Riverwalk Run along the tree lined boulevards of the historic Rio Vista neighborhood, they weren’t about to sit on the sidelines.

Mad 4 Marketing was proud to be part of an opportunity to raise thousands of dollars to support one of Fort Lauderdale’s most active not-for-profit organizations, plus it was a great excuse to get involved and get active outside the office.

Christine Madsen, the agency owner, agreed to donate her firm’s time and resources to do what it does best; spread awareness, create collateral such as posters, application packets, and email blasts to brand the community event.

“I have always encouraged our staff to get involved and give back to the community as often as possible,” expressed Madsen. Earlier this year, Mad 4 Marketing donated their time to redesign the League Listenings when it took on a new look and feel as it transitioned into a full color quarterly interest piece. Mad 4 Marketing’s Interactive Director, Tiffany Tobol, and Director of Client Services, Amy Chattin, are both active League members.

Encouraging participants and sponsors to get involved is imperative to a successful fund raising event and the team at Mad 4 Marketing knows that all too well. They hustled to design the material so participants could mark their calendars in plenty of time.

Mad 4 Marketing launched a new viral, photo sharing component this year. They invited race participants to get involved with their Smile. Click. Share. campaign. At the race, photographers invited people to Smile for the camera, Click online to see their photos from Race Day, and Share their photos with friends, family, and coworkers.

And what’s more, sharing photos was a great way to show off those recently worked calve muscles, brag about participating in the feel good event, and invite inner circles of friends to donate to a great cause. No amount is too small and the more people that know, the better, so if you haven’t shared your smiles, it’s not too late!

The Mad 4 Marketing crew was in full force on Race Day with their cleverly-designed t-shirts. If you happened to miss them, check out the photos at   www.mad4marketing.com/riverwalkrun and don’t forget to Share!

Business is slowing down, the cost of doing business is rising, and hard economic times are on the horizon … for everyone. The smart thing to do is to cut expenses. Advertising budgets are often one of the first areas to feel the squeeze, but how will that affect business? Well, print advertising, that won’t be seen or read anymore. Cut television or radio? Now your marketing message is not seen or heard. PR, who needs public relations? I’ve got it, cut out banner ads and maybe blogs. Oh, that’s bad, then you wouldn’t be reading this.

When the purse strings tighten and fewer faces are seen, what is the next step? A full-service advertising agency — they have the expertise to guide businesses through those hard times and hard decisions. They know where cuts can be made and where dollars should be placed. Advertising is more important in today’s economy than ever before. With so many diverse markets to reach and a variety of marketing and advertising mediums at your disposal, how does a business know where to start — it’s a crapshoot. A marketing and advertising agency has the skills required to do the job. They look at the business, its budget, its needs, and they create an advertising strategy that is the right fit for your business and budget.

If you are looking to trim your advertising budget in these tough economic times, make sure you do it the right way.

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… C: wait… SD: wait…