Underwater Explorers Society
Grand Bahama Island, Bahama
UNEXSO (Underwater Explorers Society) is a luxury dive resort destination attraction on Grand Bahama Island. Skin Diver Magazine has named UNEXSO â€ś...the most sophisticated and best-equipped dive facility in the world.â€ť InterMedia has been UNEXSOâ€™s ad agency for the past 10 years.
InterMediaâ€™s challenge was to increase clientâ€™s Market Share through Brand Building, Market Positioning and Marketing Integration. Complemented by fresh creative designs and communication concepts, an effective Media Strategy was planned, supplemented by marketing materials that included brochures, posters, P.O.P. displays, training publications, videos, web site, cooperative promotions and direct mail campaigns.
InterMedia helped UNEXSO grow throughout the past decade into aninternational Attraction Destination Brand, increasing Market Share and building business in multiple new Market Segments. This yearâ€™s typical Measured Results show pre-booked business increased 18%, while walk-in business increased by 12%.