Saving the English Language, One Apostrophe at a Time

There might be companies out there with sensational products and excellent marketing strategies, they might even promise the gift of youth, but if they are unable to communicate that correctly to their consumers, why should we believe them? As in the book Eats Shoots and Leaves by Lynn Truss, I take a zero-tolerance approach to […]

Which Era is the Latest Marketing Trend?

It seems the fashion industry dictates the decade we live in by its latest retro-inspired designs. We see the look of the season in clothing, furnishings, accessories as well as in marketing and advertising. We’ve seen the ’60s, ’70s and ’80s, but which era is trendy now? Cole Haan is celebrating 80 Years of Reimagining […]

Interactive Marketing Trend: Corporate Blogging

Welcome to the NEW Mad 4 Marketing Blog where our brain trust of marketing and creative professionals will keep you in the loop with the latest industry trends. Why have we decided to start a blog? Blogging is currently the most popular corporate social marketing trend, for many good reasons. Major corporations across the product […]