Search Engine Optimization (SEO) is the process of obtaining natural search engine rankings to drive visitors to your website. There are several important factors that search engines such as Google and Yahoo take into consideration when deciding which websites to display at the top of search engine queries:
• Inbound Links are the single most important factor within search engine algorithms and the best kind of inbound links to have are one way inbound links from websites that have a Google page rank of 3 or higher.
• Website Architecture is another key factor in search engine optimization. It is critical that websites be built in cascading style sheets (CSS). The beauty of CSS is that it greatly reduces the code to text ratio by placing the code for the page design in a separate file which allows search engine robots to more quickly read your web pages and find the text and keywords.
• Content is King. Once you have a website with clean code with a lot of inbound links, you then want to have enough content to naturally infuse all of the keywords that you want your website to get ranked for. Many people make the mistake of thinking that being ranked for 10-15 keywords is sufficient. In the world of Search Engine Optimization, every industry has thousands of keywords that people put into Google and Yahoo to find similar services and products. To find the keywords that people put into search engines to find your particular products or services visit http://www.google.com/insights/search/#.
These are just the basics of Search Engine Optimization, there are many other intricacies to the process that I will continue to expand upon in my next blog. In the meantime if you are looking to build a new website or want to drive visitors to your website via SEO contact me today at firstname.lastname@example.org for a free SEO website benchmarking and analysis.