by Chris Madsen | Feb 23, 2009 | Uncategorized
While buying commercials during major televised events isn’t exactly modern advertising, the annual post-Super Bowl commercial run-down is still where advertisers look to gauge current consumer responsiveness. Despite the most fastidious analyses of emerging...
by Chris Madsen | Feb 16, 2009 | Amy
Studies have proven during difficult economic times, those companies who maintain their advertising presence will come out on top in their category when the economy lifts. However, being top-of-mind does not have to equate to multi-million dollar marketing budgets....
by Chris Madsen | Feb 9, 2009 | Abi
It’s that time of year again, when chocolate and wine sales hit the roof and all spare shelves and counter tops of the Mad 4 Marketing agency are adorned with various love-related decorations and trinkets. Since there is no getting away from love hearts in shop...
by Chris Madsen | Feb 2, 2009 | Abi
Despite slowly developing a reputation around the office for being a punctuation snob, I decided to continue with this blog about exclamations marks – specifically their overuse within advertising. If I receive an email and the subject line says, Read This!!!!...
