It’s pretty clear that we feel confident of the many benefits of blogging here at Mad4Marketing, which is why you’re reading our blog about marketing right now! Creating a blog on your website is a valuable way to gain readership, increase traffic and improve your search ranking. At Mad4Marketing we create SEO-strong blogs for our clients’ websites to increase visibility and brand awareness with a stronger web presence. If your company owns a website to advertise its services or wares, you already own pivotal Internet real estate—and setting up a blog will help you make the most of it.
• Gain Readership – Generating steady content on your site keeps readers coming back for more, instead of seeing what you’re about once and then moving on. Humorous content, inventive stories and informative articles are popular, but sometimes readers are just intrigued to see the inner workings of your company and follow your business plan. Whichever angle your choose for your blog, just make sure your content is smart and original to keep readers enticed.
• Increase Traffic – When a website regularly posts fresh content, search engines give it more weight for relevancy, and may list it higher among resulting search links. This is just one element of the complex formula dedicated to ranking pages, but if your competitor has a similar yet stagnant website while yours is dynamic, you’re likely to get first dibs on readers. Increased traffic is also vital if your website features advertising as a means to supplement business costs.
• Improve SEO Rankings – Another way that blogs can help you improve search engine optimization is if you use relevant business phrases often within the body of your blog. Infusing your blog posts with key words will make your website rank higher when people search for those services and phrases online. There’s only so much text you can fit on any tasteful webpage, but blog content is limitless and gives you more opportunity to repeat your message and plug SEO.
It’s also important to update frequently. Many experts recommend that blogs be updated at least three times a week, and every day if possible. But more important than quantity is the quality of your posts, which is why it’s also sometimes more relevant to write when you have something to say rather than as much as possible. For less than three blog posts per week, we recommend asserting a regular schedule—and sticking to it! Earn return visits by adhering to your schedule so that readers will begin to follow your weekly postings (you can tell when this is successful if your website traffic spikes on the days blog posts go up). For example, Mad4Marketing is responsible for the Satori Living blog, which is updated twice weekly on Tuesdays and Thursdays to promote the premiere eco-friendly apartment rental community in Fort Lauderdale. Prospective tenants come to the Satori Living blog to learn about the Satori apartments and amenities, and we hope to encourage residents to come back again every week for information about local events, restaurant reviews and neighborhood highlights.
Whether for e-commerce purposes or just to draw customers to your company’s site for information, blogging is a surefire way to gain momentum and success with your website. We’ll continue to give you advice for improving your website and utilizing modern marketing techniques online through this blog, so visit us here every Monday morning to kick off your week with marketing tips, anecdotes and insights. (See what we did there? And you can do it, too.)