by Chris Madsen | Apr 27, 2009 | Elyse
When people think about guerilla marketing, typically they think of a specific example—one stunt that made national headlines and became thereafter notorious. Like that time actors rushed a crowded train station to perform a song-and-dance number about the product...
by Chris Madsen | Apr 20, 2009 | Jennifer
Many companies are taking advantage of the ever popular and free of charge social media mountain known as Twitter. Although Twitter is not exactly the Mount Everest known as Facebook, it is approaching Appalachian heights with its ecosystem of microblogging. So what...
by Chris Madsen | Apr 13, 2009 | Jennifer
The best asset in a bad economy is an existing customer database, which can be maintained and built through email marketing. Mad 4 Marketing has obtained some of the best practices for effectively using email marketing. Email is great for conversion and retention...
by Chris Madsen | Apr 7, 2009 | Tiffany
When Mad 4 Marketing, a local woman-owned, full-service advertising agency, was approached to participate in the 9th Annual 5mile/5K Riverwalk Run along the tree lined boulevards of the historic Rio Vista neighborhood, they weren’t about to sit on the sidelines. Mad 4...
by Chris Madsen | Apr 6, 2009 | Jennifer
As we’re all aware, typing a keyword into Google not only displays the most relevant information in the organic search, it also displays the most relevant ads targeted towards those keywords. We are so accustomed to getting exactly what we are seeking on the...
