Mobile Marketing: Stay Connected with Your Consumers

In 2008, Mad 4 Marketing began a mobile marketing campaign for Satori, an eco-friendly apartment rental community developed by Altman Management Company. Audiences were asked to opt in to the Satori mobile service by texting “Satori” to 34343; this initiative was advertised traditionally through regional newspaper ads, street-side signage and flyers handed out at Fort […]

How to Be Successful at Email Marketing

There are two key components to successfully marketing via email. The first step is the hardest: getting readers—prospective clients—to open your email. This takes creativity because you only get one line, or approximately 50 characters, to entice a stranger to open your email and see what you have to say. Motivational subject lines should include […]

Engage Your Marketing Database with a Digital Monthly Newsletter

A digital monthly newsletter is a superb way to connect with clients, colleagues and customers. Newsletters serve three main purposes: 1)    They’re a great way to stay in contact with your clients and subscribers. Get the most of your mailing lists by creating a regularly syndicated newsletter rich with engaging content. Experts suggest releasing your […]

Mad 4 Marketing has landed on Twitter

We are happy to announce that Mad 4 Marketing has its own page on Twitter: Please “follow us” on Twitter to get the latest updates on marketing trends, education and news. Opening up a Twitter account can really help you build inbound links to your web site. An inbound link is a link to […]