Social Media: Earning an Online Audience

Are you building an online social media platform from the ground up? You’ll want to gather an audience who is willing to follow your words, sign up for notifications, and participate in your vision. But in order to do that, the very first thing you have to do is earn...

School Resumes and Our Intern Bids M4M Farewell

Well my final day has come and gone, and I can’t help but see the multiple ways this summer could have turned out.  After a rough start, personally and professionally, to my summer break, I desperately searched for an advertising internship of some kind.  It could...

Improve Google Page Rank: Collect Links

When websites—especially popular, well-known websites—link to your page, your website has not only been given free promotion, it will also command higher status in organic web searches, thanks to the Google Page Rank formula. The number of ‘inbound links’ a website...

Healthcare Marketing with Curb Appeal

In advertising, there’s nothing like grabbing people’s attention with something a little bit different. When we began work on the campaign for the first Baptist Medical Plaza in Broward County, we knew we had to do something out of the ordinary. After all, Baptist is...

What is the Secret to Success in New Business?

If I had all the answers, I would be a very wealthy woman.  But I do have a few tips that have helped me over the years. They may not be foolproof, but coming from a New Business background at many ad agencies, I feel they can dramatically increase your chances of...