Magazine Print Ad Sales Decline

by | Oct 26, 2009 | Elyse

Every fashionista worth her Balenciaga bag knows that the September issue of her glossy magazine is the most critical issue of the year, complementing the hype from New York City’s Fashion Week with cold-weather ensemble suggestions featuring the newest fall...

Customer service. The elusive competitive advantage.

by | Oct 23, 2009 | Stuart

If you know anything about Zappos then you know that it’s a successful online retailer that built its brand not only by selling a great assortment of footwear, but by delivering an exceptional customer experience. Perhaps that’s why Amazon paid so much leather to buy...

Healthcare Messages to the Target Audience

by | Oct 12, 2009 | Amy

The target audience is what drives the marketing campaign into prosperity or destruction.  They can either shell out the cash for a drug prescription, or throw it out an open window because of faulty marketing.  The main question the consumer asks is “So, what...