Newspapers Need Roll-up Strategy

It’s Monday morning. And as I do every morning, I pour myself a cup of Starbucks and sit down to read The Miami Herald. There was a time, 30 years ago, when the paper was thick and robust. Filled with ads, news stories, inserts, and the like. But like millions of Americans throughout the country, […]

The 2009 Recession: Consumer Trends Review

According to the latest consumer trend study published by, the 2009 recession was a blend of fact and hype. And despite the fact that many economists seem to believe it’s coming to a close, that may not be the case, according to real analytics of spending in such sectors as food and beverage, travel, […]

How Women Will Shop & Spend This Holiday Season

Mad 4 Marketing has always emphasized the importance of marketing to women, who are often put in charge of budgeting and spending in a family scenario. In fact, more than 80% of all consumer purchases are made by women. This holiday season, we’re keeping an eye on the shopping trends of female shoppers, to see […]

The Selling Power of Cute

The late and great WC Fields once said, ‘Never work with children or animals’, and while some may believe that to be good advice, you might want to think seriously about employing them in your advertising. Emotion is a very powerful tool and using it to create a connection with the consumer is, in the […]