December 2009 - Mad4Marketing

Newspapers Need Roll-up Strategy

Stuart

by Chris Madsen | Dec 28, 2009 | Stuart

It’s Monday morning. And as I do every morning, I pour myself a cup of Starbucks and sit down to read The Miami Herald. There was a time, 30 years ago, when the paper was thick and robust. Filled with ads, news...

The 2009 Recession: Consumer Trends Review

Elyse

by Chris Madsen | Dec 22, 2009 | Elyse

According to the latest consumer trend study published by Trendsspotting.com, the 2009 recession was a blend of fact and hype. And despite the fact that many economists seem to believe it’s coming to a close, that may...

How Women Will Shop & Spend This Holiday Season

Abi

by Chris Madsen | Dec 14, 2009 | Abi

Mad 4 Marketing has always emphasized the importance of marketing to women, who are often put in charge of budgeting and spending in a family scenario. In fact, more than 80% of all consumer purchases are made by...

The Selling Power of Cute

Abi

by Chris Madsen | Dec 7, 2009 | Abi

The late and great WC Fields once said, ‘Never work with children or animals’, and while some may believe that to be good advice, you might want to think seriously about employing them in your advertising. Emotion is a...

Newspapers Need Roll-up Strategy

The 2009 Recession: Consumer Trends Review

How Women Will Shop & Spend This Holiday Season

The Selling Power of Cute

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