by Chris Madsen | Jan 25, 2010 | Abi
Television advertising is far from dead. Although viral marketing via website banners and streaming video is the new bandwagon in media placement, a well-executed TV commercial is still a guaranteed way to increase your company’s sales while expanding brand awareness....
by Chris Madsen | Jan 18, 2010 | Elyse
In 2010 it’s time to ask: why isn’t the face of your business on Facebook? True, Facebook has been around as a social networking site for students since 2004. But rather than become an outdated tool over the years, Facebook has been expanding its services to better...
by Chris Madsen | Jan 11, 2010 | Jennifer
Creating a brand isn’t all about research, analytics and strategy. In fact, defining your brand is a lot like creating a persona or character. This can be a daunting task if you let it, but it can also be a satisfying process—and it might even be fun. The most...
by Chris Madsen | Jan 4, 2010 | Chris
Did you meet all of your marketing goals in 2009? Or were there areas where you saw room for improvement? Now is the time to analyze previous successes—and failures—to determine new marketing strategies for 2010. The past year has been a rocky time for businesses...
