How Smart Marketing Sells Brands and Services

Typically, when companies are putting together a campaign to pull in new business, they want their brand to be at the forefront of their efforts. They not only strive to promote their iconography and key messaging, but also want to provide plenty of “about us” details...

Famous Viral Marketing Campaigns

A few weeks ago, we talked about Viral Marketing for Websites. But viral marketing, the art of using word-of-mouth buzz to spread your brand, can be used for more than interactive marketing; in fact, it has endless possibilities in the world of business. Here are a...

Modern Strategies for Rebranding

Rebranding can breathe new life into a business and attract new customers. It can also help keep your company current with trends in the marketplace. In 2008, InterMedia became Mad 4 Marketing, so we are definitely familiar with the hurdles of designing, building and...

Customer for a Day

My wife loves that new TV series, Undercover Boss, because she thinks it is high time that CEOs and company managers got out from behind their desks to see how things are really working on the front lines.  I couldn’t agree more. But honestly, isn’t this something...