Workshop Your Marketing Event

When preparing for a new marketing event such as a sales pitch, convention, seminar, trade show or demonstration, it is always a good idea to pause about three-quarters of the way through (when you still have time to make significant changes) and reevaluate your ideas. You’ve already brainstormed once, when you chose to attend your […]

Most Marketing Fails

You may be surprised to hear the above statement, especially coming from us, but it is the simple truth. In good times and bad times, a large percentage of the marketing efforts you put out into the world won’t be as effective as you had planned. What makes marketing successful is the strength of your […]

Successful Exhibiting Strategies

When you are planning to present your company and wares at a trade show, convention, workshop or career fair, the road leading up to the big day is typically fraught with preparation, orders, projects and last-minute arrangements. You get ready for your big appearance for weeks, making sure that everything is in order and clocking […]

How to Have Fun at Trade Shows

Skyline Trade Show Tips offers helpful studies, suggestions and guidelines for optimal performance at trade shows. One article explains how you can have fun when presenting at trade shows. Although frequent trade show attendees may find the process rote, there are still a few ways to keep trade shows upbeat and exciting. Here are just […]