Marketing to Women Online
Did you know that female buyers control most spending on the Internet? In fact, over 20% of women are likely to shop online once per day. Proclivity to complete a transaction is not the only thing that makes women a highly profitable market to reach online. About 75% of women also like to provide feedback […]
The Art of Marketing to Women
Women are responsible for 85% of buying power. In fact, American women spend about seven trillion dollars per year. So if you think you do not need to dedicate time and money to address women in particular with your products and services, then you might as well be throwing money out the window. Mad 4 […]
Bridging the Gap Between Print & Web Marketing
One important aspect of marketing is to constantly evolve and stay ahead of the curve. This includes staying on the cutting edge of technology. In the past few decades, there has been a dramatic shift from traditional print marketing to online marketing. Over the years, there has been an increasing gap between these two formats. […]
Business Trend: Outsourcing Marketing
When the economy got slammed, big businesses had to evaluate their budget and seek ways to trim expenses. One of the major ways that companies discovered they could save money was by reducing or eliminating their internal marketing staff and instead outsourcing this work to independent agencies such as Mad 4 Marketing. Why Companies Choose […]