by Chris Madsen | Jun 28, 2010 | Uncategorized
In 2009, Hulu.com caused concern with investors when advertisers were not lining up to buy slots alongside the premium streaming video content of the site. Despite a strong surge in traffic and viewership that same year, competition from other video websites and...
by Chris Madsen | Jun 21, 2010 | Uncategorized
When it comes to online marketing, the main touchstone for success is user-friendliness. An obvious example is e-commerce websites, which must make it as easy as possible for visitors to complete transactions from first search to shopping-cart check-out. But every...
by Chris Madsen | Jun 14, 2010 | Uncategorized
Collecting a random survey group to test products and offer unbiased feedback is one of the bedrock systems of marketing. Whether this method means dragging a clipboard outside for street polling or years of formal data collection, one thing is for certain: As...
by Chris Madsen | Jun 7, 2010 | Uncategorized
On the Internet, launching a successful viral video or popular website certainly has its own merit. But gaining brand recognition and traffic may only be part of a complete business model. Once a presence is established, the fastest way to generate revenue is through...
by Chris Madsen | Jun 1, 2010 | Uncategorized
Marketing to Women – Fast Facts For the past few weeks, we have been talking about how to adjust your advertising tactics to specifically target the female market. To provide a lighter, broader overview, here are some fun facts, interesting quotes and extra tips we...
