Advertising on Hulu

In 2009, Hulu.com caused concern with investors when advertisers were not lining up to buy slots alongside the premium streaming video content of the site. Despite a strong surge in traffic and viewership that same year, competition from other video websites and...

User-Friendliness on the Web

When it comes to online marketing, the main touchstone for success is user-friendliness. An obvious example is e-commerce websites, which must make it as easy as possible for visitors to complete transactions from first search to shopping-cart check-out. But every...

Advertising on Twitter

On the Internet, launching a successful viral video or popular website certainly has its own merit. But gaining brand recognition and traffic may only be part of a complete business model. Once a presence is established, the fastest way to generate revenue is through...

Marketing to Women – Fast Facts

Marketing to Women – Fast Facts For the past few weeks, we have been talking about how to adjust your advertising tactics to specifically target the female market. To provide a lighter, broader overview, here are some fun facts, interesting quotes and extra tips we...