Forever Young: Marketing to Emerging Adults (Part One)
Keep an ear to the ground, marketers: A new demographic might be, well, emerging. Last week, New York Times posted an article about a new life development stage that’s being deemed ’emerging adulthood’–the period between adolescence and adulthood. Coined by Jeffrey Jensen Arnett, psychology professor at Clark University, this term applies to all those 20-somethings […]
Creating Baseline Audience Profiles
So, we’ve already discussed a few reasons and ways to monitor audience responsiveness. But once you’ve got yourself set up in that regard, there’s a more advanced step that you should implement. And that’s creating a customer profile (or set of profiles) by which to base your next campaign strategies. This is just one way […]