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Reverse Product Placement?

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by Chris Madsen | Oct 11, 2010 | Uncategorized

A few weeks ago, The New York Observer and other outlets began reporting on a trend making its way through the celebrity world: reverse or anti-product placement. Called a “wicked” new marketing strategy, this...

Forever Young: Marketing to Emerging Adults (Part Two)

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by Chris Madsen | Oct 4, 2010 | Uncategorized

Last week, we introduced the concept of emerging adulthood as defined and extrapolated upon in a New York Times article by Robin Marantz Henig. The term was created by psychology professor Jeffrey Jensen Arnett to...

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