The Future of Newspaper Advertising: Part 2

Last week we talked about the demise of the newspaper industry as predicted by a “futurist” in Australia and commented on by Adweek contributor Jeff Mascott. So now we’re sure you’re wondering: What does this mean in terms of marketing, moving forward? Well, no matter...

The Future of Newspaper Advertising: Part 1

What’s black and white and read…well, very rarely these days? Oh wait, that’s not a joke. It’s a scary and stark reality for a massive, historic, global industry. This week, Adweek contributor Jeff Mascott covered the demise of the worldwide newspaper trade predicted...