False Advertising: Groupon Under Scrutiny

Those hoping to snag an affordable floral bouquet delivery in time for Valentine’s Day were about to have their hopes dashed after trying to purchase a coupon from Groupon.com. Groupon is an enormously popular website (and mobile app)  that allows visitors to buy very steep coupons for their favorite products and services, ranging from pet […]

Super Bowl XLV Commercials

The Super Bowl just keeps stepping up its game when it comes to selling, promoting and popularizing its commercials, which cost $3 million for 30 seconds on average this year. For the first time ever, Hulu.com showed commercials during Super Bowl XLV through a specialized “channel” (AdZone 2011) that allowed viewers to not only watch […]

Showing Some Love with Facebook and Twitter

This Valentine’s Day, we’re going to talk about…what else? Love. But not just any love–the very special kind of love that can only be properly conveyed through social media. Social media sites such as Facebook and Twitter are often used to launch campaigns based on popularity, encouraging page visitors to tweet with a certain hashtag, […]

Bands Rewarding Fans with Social Media

These days, it’s not always easy to convince people to come see a live music show. Within minutes of a song’s closing notes, the performance has already been posted on YouTube and shared around the world, thanks to ubiquitous recording devices that sync up instantly with social media accounts. That makes it harder to convince […]