by Chris Madsen | Mar 28, 2011 | Elyse
One of the biggest media stories in recent weeks is that the New York Times website decided to charge for access to its content on the Web, whether by computer, tablet or mobile device. Previously, reading NYT content was free and unlimited. There are some...
by Chris Madsen | Mar 21, 2011 | Uncategorized
When it comes to advertising, what’s more important: long, descriptive, informative copy — or a short and evocative tagline? What about no words at all … just enticing visual creative? Naturally, there’s not one simple answer. Depending on the client and the...
by Chris Madsen | Mar 14, 2011 | Elyse
In recent years, there’s been much debate about marketing to minors, especially when it comes to nutrition and health. According to the Centers for Disease Control and Prevention (CDC), the Federal Trade Commission (FTC) recorded $870 million spent by the food...
by Chris Madsen | Mar 7, 2011 | Elyse
Do you know what the term “competitive advertising” means and how it can help you grow your business? If you work in an industry that’s steeply competitive, especially in a region that’s closely familiar with the kind of business you perform...
