OOH Advertising We Admire

Taking your marketing campaign and putting it out there in the world where your audience can interact with it from a new angle, anywhere, is a very broad definition of out-of-home marketing. We’ve recently seen some neat examples that we wanted to share: 1) To tie together the brand’s new “free shipping” website policy and […]

Choosing Social Media Marketing – Part 2

In an ongoing conversation about how your business can and should integrate social media marketing into your complete campaign, this week we continuing discussing the ways to discern how and why to select your social media methodology. Last week, we talked about identifying your goals and assigning a budget. Now that you know what you’re […]

Choosing Social Media Marketing – Part 1

As we discussed last week, many companies are warming up to the idea of incorporating strong social media strategies into their overall marketing campaigns. In some cases, this calls for hiring a team to consult with you and establish your presence on the Web. In others, an Internet-savvy intern may be able to take care […]

Small Businesses Are Spending More On Marketing

Analysts confirm that small businesses are poised to spend more on marketing in 2011 than in 2010. Although this can be partially attributed to uptick in business as American companies crawl out of the recession of recent years, another giant factor is the growing need for digital and social media. More small businesses are looking […]

Can We Please See Your ID?

Your company’s identity is absolutely vital to its success. Its image, reputation and aesthetics are all about as important as services rendered. And the very first point of contact that a prospective client or customer has with your company is the logo. On “America’s Next Great Restaurant,” contestants vying to open three branches of a […]