by Chris Madsen | Jan 30, 2012 | Uncategorized
Baby Boomers make up a significant portion of the American population – and they represent an important, niche demographic for marketers. Comprised of about 76 million individuals born after World War II and before 1964, these individuals collectively represent more...
by Chris Madsen | Jan 23, 2012 | Uncategorized
There are minor differences when you’re advertising to possible business connections as opposed to when you’re targeting consumers who will buy your products and services outright. Small though they may be, they’re also important differences to take into account. Here...
by Chris Madsen | Jan 16, 2012 | Uncategorized
Last week, The New York Times published an article about the latest trend in advertising: comfort marketing. This refers to bringing back old mascots, logos and jingles that were successful in the past. It makes viewers reminisce about the brand and reminds them of...
by Chris Madsen | Jan 9, 2012 | Uncategorized
As the new year kicks off, we’re looking at some exciting growth and new developments around the office at Mad 4 Marketing. One thing we started at the end of 2011 was staffing up the company, which included introducing new team member Damon. Damon has been...
by Chris Madsen | Jan 2, 2012 | Uncategorized
With the holidays wrapping up, we began to think creatively about some of the missed marketing opportunities from the recent weeks. Creative businesses might be able to take advantage of corporate gifting in ways they’ve never thought of before. Here are just a...
