Tips for Personal Branding – Part 1
Last week we talked about whether one person – not just a business – can be considered a brand. That’s absolutely true, whether you’re a self-employed, one-man company or part of a giant, international corporation. By creating a constructive, consistent reputation in terms of your skills, work ethic and values, you can establish a brand […]
Is A Person A Brand?
Anyone can easily be a brand, even if there’s no office full of employees or official letterhead to back it up. You also don’t need to be a celebrity to feel like you need a personal brand. When one individual is marketing himself or herself, defining an image is key. But so is living up […]
The Numbers: Super Bowl XVLI Commercials
Last week, we reported that the Feb. 5 Super Bowl pulled in 111.3 million users, but Madonna’s halftime show pulled in 117.7 sets of eyes. And 114 million were tuned in for the last half-hour, watching as the Giants came back to shut down the Patriots. Aside from the small screen, there were also an […]
Super Bowl XVLI Commercial Recaps
Super Bowl 2012 boasted the largest viewership in the championship’s history, with 111.3 million tuned in to their TVs (a rise of 0.3 over the previous record from last year). Naturally, that’s going to mean it’s “super” important which commercials showed and what trends advertisers were using to promote those expensively promoted brands. Many of […]