‘Mad Men’ Back on TV

Between its fourth and fifth seasons, “Mad Men” took an unprecedented 17-month hiatus. The finale of Season 4 ran in October 2010, and the Season 5 debut just finally aired last night at 9 p.m. on AMC. For most shows, disappearing for that long would be a death knell. But missing this smash hit only […]

Try Before You Buy: Free Sample Marketing – Part 2

Last week, we talked a little bit about how giving out samples and freebies can help people familiarize with your brand before they even spend a dime. But there are other ways to think about the concept of “try before you buy.” For example, clothing retailers commonly invite you to try on clothes at the […]

Try Before You Buy: Free Sample Marketing – Part 1

Telling people how great your product is will only get you so far – even if you’re very convincing. One popular way to convince an audience that your services are superior is to use recommendations from previous customers. That way, objective people with experience using your brand can refer you to potential new clients and […]

Tips for Personal Branding – Part 2

Last week we started discussing the ways you can build your personal brand. First you want to discover the traits about yourself that you wish to turn into your dominant brand characteristics. Then you want to define those by using words and phrases that tie into your overall message. That’s what will trickle down through […]