Marketing News – Yahoo’s Marketing Dashboard
On May 2, Yahoo debuted a Marketing Dashboard for small businesses. This interface allows managers of small businesses to localize all of their website promotions and social networking strategies so that it’s easier to access and oversee all from one place. Clearly, Yahoo is hoping to be that place. The dashboard offers such features as: […]
The Oatmeal’s “How to get more likes on Facebook”
We’d love to give you a thorough lesson on how to get more “likes” on Facebook – but comedic website The Oatmeal has already done that for us! And it doesn’t take a long lecture or slideshow presentation; it only requires a series of extremely basic comics that boil down the concept to its simplest […]
Step-by-Step: Creating Google Alerts
Last week we talked about why and how Google Alerts is an important tool when it comes to brand marketing and management. So now are you ready to try it out? Here’s how to do it: 1. Visit Google.com/alerts 2. There are five forms to fill out: • Search query (the word or phrase as […]
How to Create a Google Alert – and Why
Whether it’s from a vendor, customer or your competition, you want to know about the word-of-mouth buzz going on about you. And honest feedback isn’t always easy to receive. People are not always going to head to the source by calling you, visiting your website or putting a message on your Facebook business page wall. […]
Google AdWords: New & Upcoming
Starting this month and continuing over the next few weeks, Google AdWords is introducing some changes that are meant to make it even easier to use the popular website-promoting and ad-placement tool. As ever, the latest slew of updates targets two critical factors: becoming more accurate and becoming more user-friendly. The primary adjustment is to […]