by Chris Madsen | May 28, 2012 | Uncategorized
Last week, we started out with three top tips for making a radio commercial that will concisely and entertainingly translate your company’s message to the masses. Here are another three useful “sound bites” for your consideration: 4. Get creative. This often comes...
by Chris Madsen | May 21, 2012 | Uncategorized
Interested in buying some audio airtime to advertise your business? At Mad 4 Marketing, we’ve got extensive experience and can offer some insider know-how about creating and promoting radio commercials. 1. Find your perfect outlet. Media buying and placement is an...
by Chris Madsen | May 16, 2012 | Uncategorized
Yesterday, car manufacturer and longtime advertiser General Motors hit reverse and pulled out of its advertising contract with Facebook. The company announced that this decision was due to poor performance and low ROI. This decision also followed closely on the heels...
by Chris Madsen | May 7, 2012 | Uncategorized
Just in time for May 5 – widely known for its association with the Mexican holiday of Cinco de Mayo – Budweiser is discussing its marketing strategy with relation to two popular, nontraditional drinks in its arsenal: Bud Light Lime and the newer Lime-A-Rita. One of...