Are Ads Getting Too Personal?

Big Brother isn’t just watching you. He’s also trying to sell you something. A 2009 survey conducted by the University of Pennsylvania and the University of California, Berkeley found that two-thirds of participants opposed the idea of targeted ads. And it’s no longer...

Does Your Website Need a Makeover?

Reasons to revamp your website may range from just being sick of sameness to suspecting that it’s not performing to its maximum ability. Before you engage in the process of giving your website a makeover, it’s important to figure out what your goals are and determine...

Advertising for the Olympics

The Olympics are the most visible sporting event in the world. For example, Kantar Media reports that the 2008 Beijing Olympics was the most-watched program in TV history with nearly 8 million viewers over 17 nights of broadcast. It’s no wonder that as London gears up...

Best Marketing Quotes

For your inspiration and ours, here are the Top 10 of our favorite quotes about marketing: “Many a small thing has been made large by the right kind of advertising.” — Mark Twain “Increasingly, the mass marketing is turning into a mass of niches.” — “The...

Social Media Marketing with Pinterest: 3 Steps

So we’ve spent the past two weeks talking about the appeal, growth and users of Pinterest. Now it’s time to talk about how you can harness this knowledge to market your website by using Pinterest’s social media strengths. It’s actually fairly easy to optimize any...