iPhone 5 Doesn’t Undervalue Ad Space
The latest in the line of one of the world’s most popular smartphones, the iPhone 5, is set to launch on Sept. 12. One of the selling features is that the phone is actually bigger than its predecessors. Yes: Bigger. For the most part, technology aims to get smaller and sleeker as it evolves. But […]
Advertising in Public
Some things are better off private. And advertising may be one of those things. Lately, cities throughout the U.S. have been considering selling space in public areas to corporations looking to advertise to a wider audience in new out-of-home venues. The purpose is to raise additional funds that will go directly to cities that are […]
Keeping Your Social Media Followers
Last week we discussed what it means to be a leader or a follower in the social media landscape. This week, we wanted to offer you some suggestions for how to keep your followers engaged and enthusiastic if you’re trying to stay on top. A few basic rules are: • Don’t post too much. This […]
Are You a Leader or a Follower?
Follow. Like. Friend. Subscribe. Social media cleverly breaks its users down into two categories: leaders and followers. But which category do you fall into, and which one is best? The answer may not be as clear as you’d at first think. Obviously you want to be a leader in your field, and you want to […]