Super Bowl XLVII Commercials — Looking Ahead

Typically, social media scoops up the traffic reactively as people talk about Super Bowl ads and then re-watch them on sites like YouTube or Hulu — or respond to brand messaging and calls to action by heading online for more information and participation. But this...

We’re Published! Check It Out

As we mentioned in October, we’re now published among a collection of inspiring words from 30 top advertising execs on how to get your brand out there — and keep it out there. Here’s a look at the title that might change the way you do business: So how do...

Facebook Competes with Google: Graph Search

Continuing a trend of using members’ profile information for such purposes as targeted advertising, Facebook is now taking those analytics and applying them to a user-friendly new tool: targeted searches. It’s known as Graph Search. Yesterday, Facebook revealed that...

New Social Marketing Developments from 2012

It’s impossible for anyone to stay on top of every new development in the marketing world throughout the year — especially when it comes to the quick-moving world of social media and technology — much less analyze how those updates can impact your business. The best...

Mad 4 Marketing’s New Year’s Resolutions

We asked members of the Mad 4 Marketing team to share some of their New Year’s resolutions for their private and professional lives. Here’s what they had to say:   Jennifer: “My personal New Year’s resolution is to finally legally change my name to my...