Super Bowl XLVII Commercials — Looking Ahead

Typically, social media scoops up the traffic reactively as people talk about Super Bowl ads and then re-watch them on sites like YouTube or Hulu — or respond to brand messaging and calls to action by heading online for more information and participation. But this year, top networking sites are getting ahead by having fans […]

We’re Published! Check It Out

As we mentioned in October, we’re now published among a collection of inspiring words from 30 top advertising execs on how to get your brand out there — and keep it out there. Here’s a look at the title that might change the way you do business: So how do you get your hands on it? […]

Facebook Competes with Google: Graph Search

Continuing a trend of using members’ profile information for such purposes as targeted advertising, Facebook is now taking those analytics and applying them to a user-friendly new tool: targeted searches. It’s known as Graph Search. Yesterday, Facebook revealed that it’s now in beta testing for an internal search option that allows users to receive results […]

New Social Marketing Developments from 2012

It’s impossible for anyone to stay on top of every new development in the marketing world throughout the year — especially when it comes to the quick-moving world of social media and technology — much less analyze how those updates can impact your business. The best way to stay sharp is to keep track of […]

Mad 4 Marketing’s New Year’s Resolutions

We asked members of the Mad 4 Marketing team to share some of their New Year’s resolutions for their private and professional lives. Here’s what they had to say:   Jennifer: “My personal New Year’s resolution is to finally legally change my name to my married name. My business resolution is to grow our interactive department.” […]