Twitter (Finally) Launches Ads API

Staying one step ahead of its looming public offering, Twitter is now making it easier than ever to advertise with its social media platform. As of last week, it’s launching an application programming interface (API) for advertisements. That means that marketers who...

The Most Commercial Holiday

Valentine’s Day has a huge reputation for being a “commercial” holiday. Skeptics argue that it’s not based on history or religion, it was created to drive consumerism. This is supposed to be a criticism. Of course, being in marketing, that...

Better Than Special or Superior? Be First

Everyone wants to be the best product or service in their respective industries. It would be easy to advertise measurable superiority, wouldn’t it? But that’s not always feasible — after all, there’s only room at the top for one. In fact, maybe you’re too niche to...

Super Bowl XLVII Commercials — The Scorecard

Last week, we talked about how social media was playing a big role in this year’s Super Bowl. But who’s really the standout in social networking, now that it’s all said and done? Despite the analysis of popularity (Facebook fan page “likes”) and views (YouTube...