President Chris Madsen Quoted in Sun Sentinel

As a marketing leader in South Florida, and president of the recently recognized Mad 4 Marketing, Chris Madsen was interviewed this past week by Sun Sentinel to comment on how national exposure can make a huge difference for companies that aren’t used to that kind of major publicity.

The article features security company ADT’s Chief Marketing Officer Tony Wells, who will be covered in an upcoming episode of “Undercover Boss.” In the show, top executives don disguises and work front-line positions with their own company to experience the employees’ day-to-day lives firsthand and hear genuine feedback from their own staff. Wells worked four positions for ADT, including at a branch based in Boca Raton, all of which was filmed for TV and launched ADT into the national spotlight.

Being featured on a national program “can be a life changer for a company, providing great national and international exposure,” said Christine Madsen, president of Fort Lauderdale-based Mad 4 Marketing.

But there’s always a risk, she said. “The value may also extend to learning a thing or two about your company you may not know.”

For example in one episode, Boston Market’s chief brand officer ended up firing an employee on the spot after the worker complained non-stop saying he “hated customers.”

The ADT show was filmed in several locations around the country including Florida, New York, California and Tennessee.

For the whole story, click here. The article was also picked up by West Palm Beach Channel 12-WPEC,, I4U News,,, Road Runner, Witty Sparks and Movie Balla.

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