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Yahoo! Acquires Tumblr for $1.1B

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by Chris Madsen | May 27, 2013 | Uncategorized

Last week, website brand Yahoo Inc. announced that it was acquiring Tumblr, the popular social media platform, for an upfront sum of $1.1 billion. The move came as an effort for the aging brand to evade total...

Celebrities in Advertising: Yay or Nay?

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by Chris Madsen | May 20, 2013 | Uncategorized

Recently, Mad 4 Marketing had a guest visit the offices from Europe who remarked: “Americans use so many celebrities in their ads. It’s not like that in the rest of the world.” She said that...

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