Yahoo! Acquires Tumblr for $1.1B

Last week, website brand Yahoo Inc. announced that it was acquiring Tumblr, the popular social media platform, for an upfront sum of $1.1 billion. The move came as an effort for the aging brand to evade total irrelevance after it has long suffered in light of fierce competition from other search engines and email servers […]

Celebrities in Advertising: Yay or Nay?

Recently, Mad 4 Marketing had a guest visit the offices from Europe who remarked: “Americans use so many celebrities in their ads. It’s not like that in the rest of the world.” She said that she’d been transfixed by commercial breaks while watching TV, because it seemed like she could name the spokesperson for one […]