How to Handle Negative Press

Mad 4 Marketing is a South Florida advertising agency based in Fort Lauderdale, and our own neck of the woods recently provided a great example of the power of social media. Right on the waterfront at the Ft. Lauderdale Beach, there’s a popular local hangout called Dirty Blondes Sports Bar. Over the weekend, there was […]

Why You Should Consider External Marketing

You may think that an advertising agency like ours is only useful for those clients that don’t already have their own internal marketing division. But that’s not entirely true. Here are just a few reasons why Mad 4 Marketing is often used by companies with their own marketing departments:  1. Outside perspective: It’s easy to […]

SKYei — Mad 4 Marketing’s Energy Client — Generating PR Buzz

One of Mad 4 Marketing’s newest public relations clients, SKYei — a South Florida-based alternative energy solutions company that provides power to countries in Africa and the Caribbean — was recently profiled in the South Florida Sun-Sentinel. That story has subsequently been picked up and published by Florida Trend Magazine.,  a Florida-based blogging and […]