How to Write a Viral Headline

Have you ever wondered what kinds of headlines help Web content go viral? Of course you have. Everyone wants to take their ideas — whether it’s an article, video, listicle or even a simple social media post — and get them out there in the world. That doesn’t just go for marketers! Everyone loves to […]

Facebook Advertising Isn’t Fading

Last month, we blogged about Facebook’s recent change to its newsfeed algorithm. The change meant that posts with harder “news” given precedence over branded pages. We noted that reports were emerging that this was causing a substantial decline in the reach these pages had on the regular Facebook user, and were forcing online marketers to […]

Mozilla Firefox Browser Starts Selling Ads

New users of the popular browser Mozilla Firefox may notice that, when booting up their browser for the first time, they’ll be greeted with a number of tiles that include “sponsored content.” That’s Mozilla’s fancy way of saying they’re now selling ads within their browser. This kind of defeats the purpose of their previously developed […]

Super Bowl Commercials: Best and Worst

In the end, it wasn’t a Super Bowl commercial that stole the show on Sunday. It was a post-Super Bowl commercial. Inarguably, the Esurance ad that deliberately ran during the first break AFTER the Super Bowl, starring John Krasinski of “The Office,” is getting the most chatter among marketers today. The gist is something like […]