Spring Cleaning Your Marketing – Part 2

Last week we started talking about the importance of looking at your marketing plan in March. If you’re cleaning up everything else in your life, why not tag on the very important task of seeing if your winter goals are still holding up as the seasons change?

For starters, this is a great time to think about culling your mailing lists. Some people believe that having extensive contact lists is the best way to cast a large net. But you might just be emailing a lot of spam boxes. You might be paying for fliers that go straight to the trash. Worst of all, you might be overinflating your sense of outreach and accomplishment. But by really analyzing your mailing lists, you can scale them back to save money and turn your attention toward the subscribers who really deserve it — the ones with whom you’ll build a lasting relationship and from which you’ll get the best and most likely responses.

Let’s not forget about your website! Take a good hard look at your analytics. Now is the time to figure out if you’re wasting any energy (ie, targeting Twitter when it brings in no traffic). Learn who your visitors are and where they’re coming from. And have a spin around the site itself: Do you need any redesign or updates to your information?

And of course, this is a good time to not only examine what isn’t working, but to think of what you want to try that’s new. Do you want to try a new social media platform to see if that increases your presence? Do you want to try a new media for engaging potential customers (like radio instead of TV)? What about just giving your logo a bit of an upgrade? Now’s the time to be bold and think about where you want to go next. Out with the old and in with the new.

As always, feel free to reach out if you have any marketing goals that you feel are not being met. Mad 4 Marketing offers detailed consultations as well as strategic, personalized plans to put you back on track for where you want to be this season, next season, next year and beyond.

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