Data-Driven Marketing in 2015 – Part 1

Data-Driven Marketing in 2015 – Part 1

It’s a familiar scenario these days: You Google a new brand of cat food. Suddenly, all of your Facebook ads and email banners are showing you pictures of, and coupons for, the same brand of cat food. Once considered a niche type of marketing, or an added bonus,...
The Real Cost of Advertising on Facebook

The Real Cost of Advertising on Facebook

In the past month, blog posts and articles are beginning to pop up asking a very important question that it’s taken a shockingly long time to ask: How much does Facebook actually cost? We’re not talking about buying out the company, of course; but what about your own...