Data-Driven Marketing in 2015 – Part 1

It’s a familiar scenario these days: You Google a new brand of cat food. Suddenly, all of your Facebook ads and email banners are showing you pictures of, and coupons for, the same brand of cat food. Once considered a niche type of marketing, or an added bonus, data-driven marketing is very much becoming a […]

The Real Cost of Advertising on Facebook

In the past month, blog posts and articles are beginning to pop up asking a very important question that it’s taken a shockingly long time to ask: How much does Facebook actually cost? We’re not talking about buying out the company, of course; but what about your own personal account? Right now, we’re all inundated […]