Controversial Commercials Around the World – Part 1
It’s funny how the value of creating a buzz just isn’t what it used to be. Now it’s not enough to just get people talking about your ad. You need to get likes and clicks and views. In a crowded market, that leads to brazen one-upmanship. Sometimes it works (like many of Geico’s increasingly outlandish setups) […]
A New Contender on the Super Bowl Scene
We all know that the Super Bowl is only 20% about the sports, and 80% about the commercials. Commercial breaks even beat the halftime show as the most important entertainment of the evening. But, suffice it to say, we’ve come to expect the same kinds of commercials from the same brands–beer, cars, snack food. And […]