Capitalizing On Boredom

Capitalizing On Boredom

One thing that our society can agree to hate is boredom. Thanks to technology and our instant-gratification culture, it seems intolerable to go for very long without some kind of distraction, task, or entertainment. A recent article in Ad Age highlights how our...
Judge A Book, Buy Its Cover: When Packaging Matters

Judge A Book, Buy Its Cover: When Packaging Matters

Even toilet paper has to be pretty these days. It’s clear that a product’s design matters when it comes to selling it. Of course, the graphic design of its logo and the creative design of the ads used to market a product also matter a great deal. But, quite often, the...