Be the First & Last Stop on Their Search

Be the First & Last Stop on Their Search

In marketing we spent a lot of time trying to attract people to us. But let’s admit: It’s easiest to connect with people who are already looking for you. That’s where local searches come in. If you’re a small business owner, it’s unrealistic to assume that you’re...
Be the First & Last Stop on Their Search

Be the First & Last Stop on Their Search

In marketing we spent a lot of time trying to attract people to us. But let’s admit: It’s easiest to connect with people who are already looking for you. That’s where local searches come in. If you’re a small business owner, it’s unrealistic to assume that you’re...
Wedging Your Foot in the Door

Wedging Your Foot in the Door

Let’s have a hard conversation: It’s about taking “no” for an answer. In fact, it’s about never taking “no” for an answer. In marketing, sometimes closing a deal is all about the follow-up. And often, it takes a lot of follow-up — even after what seems like a...