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Month: March 2018

Be the First & Last Stop on Their Search

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Be the First & Last Stop on Their Search

Wedging Your Foot in the Door

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From The Blog

4 Principles of Behavioral Psychology That Are Useful to Marketers

Through a deeper understanding of human motivations, decisions, and actions, marketers can craft strategies that not only engage but also enthrall audiences. Here are four ...

Where Did the Pandemic-Era Shift in Social Media Marketing Leave Us?

In 2020, as physical stores shuttered, the digital sphere buzzed with increased fervor. Brands accustomed to traditional advertising had to quickly adapt to the less ...

Your Top Marketing Hits

“Oh, you’re a fan of [BAND NAME]? Name five of their top hits.” Saying that someone needs to be able to name “top hits” if ...

Exploring the Marketing Multiverse

The multiverse is a recurring theme in pop culture; there seems to be no shortage of public fascination with the theory that—given that space is ...

Do People Still Read Blogs???

The easy answer is: You’re here! The longer answer is: …sort of—one HubSpot study found that 60% of people read blogs at least once per ...

Have Mobile Users Had Their Fill of Apps?

Today, it seems like everyone has an app. Chipotle has an app. Your dog groomer has an app. Want to see your favorite website from ...

Try Before You Buy!

Trying something before you buy it is important to many consumers—it’s fueled shopping experiences like Sephora and Costco for decades. In the absence of being ...

No Joke—It’s Been 31 Years!

Q: How many marketers does it take to screw in a lightbulb? A: None. They’ve automated it. At Mad 4 Marketing, a sense of humor ...

What Will Elon Musk’s Twitter Rebrand Cost His Company’s Reputation?

Every time it seems like Elon Musk has done just about all he can to dent Twitter’s reputation, he manages to surprise us. Ever since ...

Will the “Barbie” Movie Marketing Campaign Be Remembered as One of the Most Successful of All Time?

After all of the “Barbenheimer” fanfare—pitting the success of “Barbie” against “Oppenheimer” when both movies announced the same opening weekend— ”Barbie” was officially declared the ...

Cat Person or Dog Person? The Usefulness of Marketing in Polarities

Are you a cat person or a dog person? Maybe the answer comes to you immediately, although it’s possible that you need to think about ...

The Role of Music in Marketing

Music’s impact on a listener’s mood and its ability to impact their psychology has long been recognized—and, before it was empirically studied, we can only ...

Customizing Digital Marketing in a Privacy-Driven Climate

Personalization is a double-edged blade for marketers. On one side, you want to fully understand your users and deliver the most customized experience possible in ...

A.I. for Creative

We’ve recently talked about using A.I., like ChatGPT, for copywriting. But now we want to explore another way to use artificial intelligence in marketing—through visual ...

Should You Be Advertising on Podcasts? Why or Why Not?

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Understanding the Intent Behind Your Users’ SEO Keywords

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Google itself has long advocated that marketers should look beyond keyword lists if they want to understand their ...

Insights from ChatGPT, Bard, and Similar Copywriting AIs

We’ve discussed the fact that we don’t expect AI to replace professional marketing services anytime soon. This seems to be the broad consensus among marketers ...

Your Guide to Multichannel (But Single-Story) Marketing

When it comes to multichannel marketing, the biggest mistake being made today is telling too many stories across different channels. Many marketers have mastered the ...

The Secret Ingredient for Marketing Success? Hiring Well

Though many marketers believe that attending one conference, unlocking one algorithm, or increasing their ad spend is going to be the difference between a mediocre ...

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