by Tracie Murphy | Apr 24, 2018 | Tips
Congratulations: You’ve done it! You’ve hooked your intended audience. Whether it was a poster, a point-of-sale connection, a commercial, or email: Your approach was engaging, and they actually liked it. Success! Now what? After making a great impression, you have a...
by Tracie Murphy | Apr 9, 2018 | Tips
Recently we were in a planning meeting with a vendor we often work with, and we realized halfway through that we had been talking about two very different things because of a difference in vocabulary. While one word being used had a very distinct purpose to Mad 4...
