Keeping Up with Continuity

Keeping Up with Continuity

No-one likes to feel unimportant, or forgettable. Even if you make all of the right moves and gestures, sometimes it’s the little things that can trip you up the most: like telling the same anecdote twice, or forgetting someone’s birthday. That’s also true in...
“Hot Summer Savings” and Other Marketing Cliches

“Hot Summer Savings” and Other Marketing Cliches

“Things are heating up” with some of our “hottest deals of the year” but you’ll have it “made in the shade” if you catch these summer savings before they “fall out of fashion.” These are just a few of the refrains you’re likely to come across in sales pitches this...