Can You Change Your Customer’s Mind?

Sometimes marketers get stuck in the same tracks. You might keep doing the same thing because it works for you. But what happens when it no longer works for your customers? When this happens, many marketers simply give up on the customers that fall outside of their anticipated patterns of behavior. Truthfully, you can lose […]

Hot Summer Tip: Longer Days, Shorter URLs

Summertime means longer days–but also shorter URLs. During long, hot summer days, your audience has an even shorter attention span than usual. It’s important to quickly catch their eye and make an impression. You don’t want them to see a long, intimidating URL. For example, instead of leading new customers to (42 characters long) […]