Diversify Your Paid Ad Strategy on Social Media

Most companies are advertising on Facebook. It’s been around a long time, it’s a familiar interface, and it’s very easy to both place new ads and analyze their performance. But even if they’re seeing a higher-than-average “return on ad spend” (ROAS), that doesn’t mean they shouldn’t explore other places to advertise on more niche social […]

Email Marketing: 5 Tips for Click-Worthy Subject Lines

When it comes to email marketing, an eye-catching subject line is essential. Everyone’s inboxes are overflowing with promotional emails, so it’s important that your email stands out.The best part? It doesn’t take a content guru or tech genius to maximize your results. You can make a big impact on your open rates with relatively simple […]