Why It’s OK to Outsource Marketing: aka, Getting by with a Little Help from Your Friends

Sometimes you feel like you’ve got everything taken care of, and you can do it all yourself.

Your company might be running smoothly and handling its business needs efficiently, in-house. You might have a whole department dedicated to marketing, or you might rotate duties among a small staff, piecemeal. Whatever works for you might be working–for a while.

But every once in a while, it simply doesn’t work. Sometimes, you hit an unexpected rush. Or someone leaves. Or you begin offering more services on top of your original roster.

Whatever the case may be, we know that consistent, high-level marketing is one of the first things to fall through the cracks. That’s true for every company, of all sizes. Marketing can seem like a very high-demand area whose best results require a little too much time and energy from talented staff. You might need people focusing on the day-to-day, not long-term strategy.

Sometimes you are doing all you can just to get by. Well, as the saying goes: Sometimes you need to get by with a little help from your friends.

It’s OK to ask for help…even if it’s just for a little while. Even companies with in-house marketing teams often outsource their needs. That can be need-based, as described above, or it can be want-based. For example, you might want to work with a team that has a specialty in a certain area that your broad-based, company-focused unit doesn’t do in their daily work. You might simply want to consult with outside thinkers to contribute fresh ideas and experiences to your brand. All of these are perfectly valid reasons to outsource some of your marketing work.

We believe it’s useful to know, in advance, who you’d call if the need does strike. The last thing you want to do when things are already at high capacity is start from scratch trying to find a marketing team that you can trust.

Some things to think about are:

  • Finding a match for your company culture (and meeting up to consult about your audience and objectives)
  • Making room in your budget, or determining what your ad hoc budget might be
  • How closely your new marketing agency should work with your existing team, and how the dynamic will play out

Whether you want to outsource a single project, a long-term campaign, or your entire department, it’s important to find the right match for your brand. If you do, it will never feel like a crisis when it’s time to reach out for help. It will just feel like bringing in the cavalry. 

As always, your friends at Mad 4 Marketing are just a phone call away.

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