Comfort Marketing: A Return to Basics

It’s a stressful time to work in marketing. But here’s the good news: You don’t actually have to overthink in order to compensate for the challenges introduced by the coronavirus. In fact, for marketers and consumers alike, this is a time for returning to basics. Everyone is seeking the comforts of the familiar. That means […]

Pandemic Planning with the 4 “P”s of Marketing

Having a hard time coming up with new campaigns lately? If you’re like most professionals, many of your meetings are probably spent discussing what’s different, what’s allowed, and what other companies are doing. That’s also true for marketers, but dwelling on these repetitive conversations can lengthen the period of time it takes to complete projects. […]