Marketing With Authority

There are a few ways for marketing to be effective. For example, you can have compelling marketing that resonates through its emotional authenticity. You can have memorable marketing that is funny, or splashy, or groundbreaking. You can also get a lot of results by creating marketing that conveys a great deal of authority.  But, obviously, […]

Make Marketing More Than Lip Service

In 2020, more than ever before, it’s essential that companies communicate their stance on important social and cultural issues of the day. Sometimes, that task lives with PR. Often, it remains in the realm of Comms. But increasingly, we see that effort cross over to Marketing. From website ads to television commercials, typical revenue-driving efforts […]