Relationship Nurturing During Employee Turnover

For many companies, relationships are built through personal, one-on-one nurturing between account reps and account managers.  It’s important to give clients an individual point of contact. This is someone they can get to know and trust; it’s who they can reach out to directly when they require services or have questions.  That’s much more rewarding […]

How Do You Keep Customers? And Why Are You Trying So Hard?

Believe it or not, people are not very good about leaving groups that they belong to–even when they’re very unhappy with the marketing outreach that comes with being part of those groups. It’s so easy to click “unsubscribe,” yet people rarely take the time to remove themselves from pesky email lists. We all learned this […]