How to Succeed at Sponsored Swag

How to Succeed at Sponsored Swag

We’re heading into gift season … which means you’re about to see a lot of sponsored swag. Companies love to hand out little items with their own logos on them as giveaways and thank-yous and end-of-year gifts.  If you’re thinking of doing this, we’re actually in...
Retargeting vs. Reactivation vs. Remarketing

Retargeting vs. Reactivation vs. Remarketing

Sometimes marketing can seem more complicated simply because of the vocabulary. Like every other industry, people tend to get caught up in the buzzwords. But it’s always confusing when you enter a conference with professionals in your own field and can’t understand...